The Persatuan Thaaimaiyin Ulagam Malaysia (PTUM) is now an officially registered entity with the Registrars of Society Malaysia. We started off as a peer to peer support group on facebook for women at various stages of motherhood that strives to create a liberal space that believes
in choice, diversity and equal rights for all. This society is available for all the woman in the Indian community regardless of what their cultural background is and we advocate evidence based practices.
Persatuan Thaaimaiyin Ulagam Malaysia was registered on the 21st June 2017 . With that in mind we would like to have a Bazaar & Family Day to bring together all the ladies in our sisterhood to celebrate this wonderful achievement and realize our objective of virtual sisterhood network as a national level society. Not only that, we would like to also create awareness on the relevant topics to members in line with the society’s objective.
We have successfully held two major events in In the year 2017 , namely PTUM Nationwide “ Magalir Mattum’ Movie date which was held on the 17th of September 2017, 197 women gathered together at PJ State Lotus Cinema to watch Magalir Mattum - a Tamil Language film about female empowerment. The goal was to extend its virtual presence (as a Facebook group) into real life. Mothers all over the country were divided statewise and joined this Movie Date in various cinemas. This event is the precursor for future networking. It is also meant to help mothers in different parts of the country to connect with other mothers to create a support network for themselves and encourage them to take time off their responsibilities and enjoy a movie date occasionally.
Our second event was a Babywearing Flashmob at ASTRO’s Internationa Indian Trade Expo and Deepavali Kondatam at GM Klang where a group of women , all carrying babies , broke into a dance on the 24th September 2017. It was a flash mob by the Persatuan Thaaimaiyin Ulagam Malaysia, which is also a facebook group with a whooping 22K over members . The flashmob aimed to create awareness about baby- wearing or the practice of carrying a baby in a sling or a carrier in the correct manner and the importance of using an ergonomic carrier.
Goals & Objectives of Event
Goal # 1: A mega Flash Mob to bring the virtual sisterhood together in real life and to strengthen relationships with other organizations in the community to work together for community betterment.
Goal # 2: Educational Talks ; To spread awareness on the topics of interest and activities such as :
1. Healthy Mental health for Mothers and managing stress.
2. SAHM to a Mompreneur “ The art of Mompreneuring”
3. Healthy eating habits from babies to toddlerhood.
Goal # 3 : Mompreneurs Booth : To encourage entrepreneurship among members.
Target audience – who
Who is this promotion targeted at?
This event is targeted at Thaaimaiyin Ulagam FB group members and are open to public. Estimated arrival of public is targeted to Min 1000pax.
What does the audience need to know?
That we will be showcasing our mompreneurs best products, informative talks and multiracial Flashmob to uphold the unity in the community.
What will hold their interest?
Home made products, Applying for the Malaysian Book of Records for largest Multiracial Motherhood Flashmob, and informative talks, Coloring contest , Fashion shows , Kids activity & Lucky draw .