It's all about merchandising! Spaceballs-the T-shirt, Spaceballs-the Coloring Book, Spaceballs-the Lunch box, Spaceballs-the Breakfast Cereal, Spaceballs the Movie Party!
Mel Brooks is a parody genius and never have his tools been put to better use than with his lampooning of George Lucas's space opera
(he did it before it was cool). Seriously, spoof films have gotten to such a pathetic level that people have forgotten how great they can be. Well, the Drafthouse never forgets!
We'll have Schwartz Rings, Combs and Noisemakers to use as we enjoy one of the funniest movies of all time. Until then "May the Schwartz be with youuuu...ohhh what a world, what a world."