The CII–Suresh Neotia Centre of Excellence for Leadership is organizing the first edition of the Marketing Leadership Summit on 19 July 2017 at ITC Sonar, Kolkata.
The theme of the conference is “Customer Engagement in the Age of Personalization”. The Summit will be a congregation of the most innovative
and successful marketing leaders and members of the Industry for an exchange of perspectives on cutting edge marketing practices that are driving business growth in a dynamic business environment.
Marketing Leadership Summit 2017 will focus on the following topics:
• Moving at the speed of the Customer – Agile Marketing is the Way to Go
• Traditional Marketing to Marketing Automation: Nurturing Leads throughout the Buyer Journey
• Omni-Channel Customer Engagement: Inspiring Loyalty by driving great Customer Experiences
• Influencer Marketing as a part of Brand Strategy – Getting the Execution Right
• The Big Debate: Big Data, Predictive Analytics and Social Media at odds with Traditional Marketing?