Jason Sperling is Executive Creative Director at RPA. He led Honda’s Cannes-winning “Project Drive-In”, an effort to save the American drive-in and the “Matthew’s Day Off” 2012 Super Bowl spot, called one of the all-time best Super Bowl spots by the NY Post and Entertainment Weekly.
Before joining RPA,
Jason was Creative Director at TBWA\Media Arts Lab, where he helped create Apple’s iconic “Mac vs. PC” campaign, declared “Campaign of the Decade” by Adweek.
Jason will speak to the AAF West Michigan about his new book exclusively on Instagram, "Look at Me When I'm Talking to You." When the new consumer is cynical, apathetic, elusive and over-stimulated, you have to risk everything to break through and come up with new rules for attracting them back to brands. #lookatmebook