Join us for this information-packed session and learn how to:
· Configure your Google Analytics correctly to best fit your digital strategy
· Create reports which will provide actionable insight
· Learn how to measure ROI from each of your marketing channels
· Understand how to ‘mine’ your analytics
One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and referrals), but you can use it to design your sales funnel, and to set and refine your marketing and e-commerce goals. Google Analytics is one of the indispensable tools for any marketer.
Cost: $30 SCLA Members/$35 Non-Members