After a hugely successful event last year, Giving What We Can: Cambridge is delighted to once again be hosting Roy Head, CEO and founder of Development Media International (DMI). DMI runs radio, television and mobile campaigns to change behaviours and improve lives in developing countries. In recent
years, the vast majority of aid money has been spent on improving the 'supply side' (doctors, hospitals, teachers, schools). All of this is absolutely necessary, but in many countries this investment has been at the expense of something equally important: creating demand (empowering communities with knowledge and encouraging positive behaviours). DMI’s media campaigns give people information and convince them to change their behaviours, overcoming the practical and cultural barriers in their way.
DMI is also dedicated to assessing the impact of its work with robust evaluations. Their four-year cluster-controlled randomised controlled trial has just finished, and we are lucky enough to be one of the first to hear about it. The trial used radio broadcasts in Burkina Faso to change behaviours in order to improve child survival, covering a range of health issues, and is the largest, most rigorous evaluation ever conducted of a mass media intervention. Last year we heard about some tantalisingly positive midline results. What will have happened in the end?
Join us for a fascinating talk and Q&A session about the ins and outs of determining evidence of effectiveness in development work.