Creative Fuel: Adobe's Adam Morgan, Proving Value of Creative

Join AAF Greenville for our April Creative Fuel hosted by Endeavor. We will have Adam Morgan, Creative Director at Adobe, here to discuss the art and science of creativity.

***Apps and Drinks will be provided.
***Free event for AAF Corporate Members
***Discounted entrance for AAF Basic Members &


5:30PM-6PM - Apps, Drinks & Networking
6PM-7PM - Speaker

One of the endless debates in advertising is if creative ideas work better. Art versus science. Brand versus direct. Some think that creative ideas are just marketing fluff. In this session, we’ll use hard science to prove why creative ideas are better for the bottom line, so you can finally convince your clients or stakeholders to believe in the value of design. Join Adam Morgan, Senior Creative Director at Adobe, in his seven-year epic quest to prove how emotional ideas impact the bottom line more than a straightforward message.

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1 N. Main St., 4th floor, 29601
18 April , Wednesday 17:30

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