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So you have an idea for a new business, and you’re certain it’s a great idea, but is it a great business? How do you know? What will it cost you to find out, and how long
will it take? These questions are often why great ideas stay just that… Great IDEAS, and never become world/industry changing companies. The uncertainty around the answers to these questions often lead to paralysis, or worse, would a – should a – could a! In the past, the only real way to know was to field of dreams it. Build it, and hope the customers come. More times than not, after spending all the time, money, and effort involved with that approach the customers do not come. But why? Was it because it was bad idea? Most of the time the idea is great, but the problem is more important to the person with the idea than others. It’s worth solving to them, but not to potential customers. Sometimes, the way the idea is perceived is different from the way the market perceives it to make it a nonstarter. Sometimes it’s just a matter of not communicating the idea to potential customers in a way that they can connect with. So, how does someone with a great idea answer all of these difficult questions without building their field of dreams first? The answer – Lean Startup!
What will you learn?
- How to test whether the problem you’re trying to solve has a viable market.
- How to build what the market actually wants in a solution.
- How to speak to the market in the way they perceive the problem.
- How to navigate from your idea to a viable business.
About the speaker:
Jerven R. Carter is a serial entrepreneur who after 30 years working in small businesses, large corporations, and governmental agencies decided to focus my experience in business and Lean on helping small businesses and their communities be successful. Towards that end, he has developed consulting and technology tools with imbedded lean and business process management methodologies. All the while using the same techniques and technology to build his own business, and experiencing the power and freedom of Lean Startup.